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What's going on at Chester

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May Offers: 

  • Buy a CE Approved Riding Jacket and get a complimentary Dealer Tshirt. 
  • 10% of selected luggage, seats and hardware and still qualify for your loyalty points (in store)
  • 18-21 May 20% OFF ONLINE!! Please use the code 'OW2017' at the checkout. 
  • OPEN WEEKEND EVENT HERE 20/21 MAY!! Click here for more information
  • Trade up campaign on Dyna and Softails, whether you choose up to £1,000* extra when you trade-in your motorcycle, or up to £1,250* to spend across an extravagant range of parts, accessories and clothing across our store. Find out more here.

Check out our News below...

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Trade up your Dyna® or Softail®

Tue, 16 May 2017

  Purchase a new Dyna® or Softail® MY17 motorcycle during May & Jun and receive :- Dyna: £750 trade in allowance or £1,000 PAM spend Softail: £1,000 trade in allowance or £1,250...

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The STREET ROD™ is just around the corner

Tue, 25 Apr 2017

With the new Harley-Davidson® Street Rod™  due to arrive in our showroom on 6 May for our exclusive reveal, we’ve been keeping an eye on the first ride reports...

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Cheaper than your last bad hand

Thu, 06 Apr 2017

Bet you can’t afford to buy a Harley? Right now, you can’t afford not to. With our latest Dark Custom finance rates, owning that new ride is one gamble...

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Fri, 17 Mar 2017

  Harley-Davidson® Touring motorcycles are legendary. Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom and its Touring machines are the epitome of freedom.The 2017 model range of...

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Thu, 09 Mar 2017

New for 2017, the Harley-Davidson® Street Rod™ is set to raise eyebrows and reset expectations. Grown from the Street platform, it’s built to thrive in the city – and...

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Sat, 04 Mar 2017

Harley-Davidson is inviting riders to “Discover More”, much, much more in 2017 with the completion of a test ride on the latest range of Harley-Davidson® Touring* motorcycles between now...

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Ireland Bike Festival – the emerald of the biking calendar

Sat, 04 Mar 2017

Ireland Bike Festival is a close-to-home event that should be on every Harley owners’ must-do calendar. Only a short hop across the Irish Sea from the many ferry ports,...

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Win The Tour of a Lifetime

Wed, 15 Feb 2017

Harley-Davidson is inviting riders to Discover More in 2017 – along with the chance to win a “money-can’t-buy” prize. Any motorcyclist who books a test ride online at an authorised...

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Fri, 10 Feb 2017

For many riders, the Harley-Davidson Road King® is the classic Harley-Davidson® Touring motorcycle. Its trademark silhouette represents Harley-Davidson history; a design that’s stood the test of time with roots...

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Wed, 08 Feb 2017

In less than a week’s time, voting will close for Battle of the Kings III – Europe’s biggest dealer-led customisation build-off competition. Tuesday 14 February, Valentine’s Day 2017, will...

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Wed, 01 Feb 2017

Voting closes for Battle of the Kings III – Europe’s biggest dealer-led customisation build-off competition – on Tuesday 14 February, Valentine’s Day 2017, leaving just two weeks to place...

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Battle of The Kings 2017 - Voting Now Open

Mon, 30 Jan 2017

On Saturday 14 January we revealed our entry for this year’s Battle of the Kings. If you missed the unveil of Alta Zero, you can still call in to...

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Notice: Dealership Closed Sunday 29th January

Tue, 24 Jan 2017

Just to let you know, that dealership will be closed on Sunday 29th January 2016 due to a staff training event.  We will resume on Tuesday 31st January. ...

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This January, we give you 3 for the price of 2.

Thu, 05 Jan 2017

To kick start your January and to help you get more from your Christmas money, we are giving you 3 items for the price of 2. Buy 3 items...

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Battle of the Kings 2017 - New year, new metal?

Fri, 23 Dec 2016

Whether it’s slimming down or beefing up, we have everything you need to help you stick to your New Year’s resolution in 2017 and our way makes for far...

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What goes on tour...

Tue, 13 Dec 2016

With Christmas just around the corner and the winter weather starting to show itself, there’s no better time to fire up your laptop or tablet and warm yourself up...

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Christmas Opening Times.

Tue, 13 Dec 2016

Although many of you think we sleep in the showroom... we go home for Christmas!  We will be closed from Friday 23rd December 1pm and re-opening on Tuesday 3rd January...

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The word on the Street...

Tue, 15 Nov 2016

The 2017 Harley-Davidson Street 750 models have arrived and can be viewed in our showroom right now. This latest model has even more features as standard... The new Street 750...

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Thanksgiving is fast approaching...

Tue, 08 Nov 2016

Thanksgiving is just over two weeks away and we are getting things ready here in Chester HD. We will be having the latest Harley® Motorcycles on display for you to...

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Launch of our new e-store...

Tue, 08 Nov 2016

We introduce you to our new e-store.  We decided to give it a face-lift and to make it easier for you to navigate around. From previous feedback we were advised...

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Local wins a Street 750 in a £1.00 raffle competition

Tue, 11 Oct 2016

Gaynor Hopkins, from Wrexham entered a raffle competition through the Harley Riders Club buying 5 x £1.00 tickets to be in with a chance of winning a Street 750...

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Follow the Sun with a Harley-Davidson test ride

Sat, 01 Oct 2016

Harley-Davidson® UK & Ireland is giving motorcycle riders the chance to escape the oncoming winter months’ chill and embark on a dream “Follow the Sun” riding experience to South...

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Limited edition test ride pin

Thu, 22 Sep 2016

To mark the arrival of the all new Milwaukee-Eight™ engine, Harley-Davidson® has created a limited edition collectors’ pin and we have 100 to give away to the first people...

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MY17 Launch Party

Tue, 20 Sep 2016

To celebrate the new models for 2017 we will be having a launch party on Thursday 29 September.  Come on down from 7pm to see the new models in all...

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First ride of 2017 Touring motorcycles

Fri, 09 Sep 2016

"As a package the Ultra Limited is one of the best touring bikes you can buy, this just improves that even more.” That was the first impression of Bike...

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Are you a Distinguished Gentleman?

Tue, 06 Sep 2016

Sunday September 25th 2016 will see a world-wide formation of motorcycle riders dressed up in their finest clothing to take part in the Distinguished Gentleman’s Ride. This growing annual...

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Massive Savings on our Tourers! Save up to £3000

Fri, 02 Sep 2016

We have selected some of our best Touring Bikes to offer to you at great discounted prices. All either are Ex- Demo or Brand New. Don't miss out on...

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New limited CVO motorcycles revealed

Thu, 01 Sep 2016

Harley-Davidson® Custom Vehicle Operations™ (CVO) models are famed for combining prestige and performance and for 2017 there are three limited-edition factory-custom motorcycles available. Two of the three are enhanced by...

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New 2017 Touring motorcycles unveiled

Thu, 01 Sep 2016

More power. More comfort. More control. Those are the three things Harley-Davidson customers around the world have been asking for from our Touring machines and, once again, the iconic...

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New Harley-Davidson® Milwaukee-Eight Engine

Thu, 01 Sep 2016

We’re proud to introduce the next generation of Harley-Davidson® V-Twin engines to our Touring line: the all-new Milwaukee-Eight™ 107 and Milwaukee-Eight™ 114 engines. Their iconic look, distinctive sound and massive...

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Wed, 24 Aug 2016

More power. More comfort. More control. Those are the three things Harley-Davidson customers around the world have been asking for from our Touring machines and, once again, the iconic...

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The right tool for the job

Thu, 18 Aug 2016

We know that Harley-Davidson owners are more aware than most of the thousands of possible ways to personalise a motorcycle. From indicators to footpegs, control levers to Custom Fit...

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Harley-Davidson® ends the 2016 event season with a bang at European Bike Week, Faaker See, Austria

Tue, 09 Aug 2016

  More than 100,000 Harley-Davidson® riders, fans and motorcycle enthusiasts from across Europe and beyond are set to descend around the picturesque Lake Faak in Austria, 6-11th September, for the...

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DIRT QUAKE V 2016 The fun racing event with great results for Harley-Davidson

Fri, 22 Jul 2016

For the first time ever, Harley-Davidson UK and Ireland cosponsored the increasinglypopular annual Dirt Quake (15-16 th July) At the Adrian Flux Arena, Kings Lynn,Norfolk. Dirt Quake is a...

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Harley-Davidson® UK & Ireland to attend action-packed Dirt Quake V

Tue, 19 Jul 2016

Dirt Quake V is go. As part of its co-sponsorship of Dirt Quake V, Harley-Davidson UK & Ireland is fielding competitors at the increasingly popular two-day racing event this...

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New Roadster™ has arrived

Fri, 01 Jul 2016

The press reviews are in on the latest Dark Custom® addition, the Roadster, and so far, even the most critical of UK reviewers have been impressed. Now it’s your...

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There is still time to Discover More

Fri, 24 Jun 2016

While 2016 Discover More competition winner, Craig Harris, and his lucky mate, Ian Mold, make plans for their dream ride along Route 66, the reality that this year is...

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Support Ride to Work Week with Harley Rider Insurance

Tue, 21 Jun 2016

 Every motorcyclist knows motorcycles are fun and also brilliant at commuting. To showcase how capable motorbikes are at beating and reducing congestion while putting a smile on your face,...

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Thu, 26 May 2016

Have you heard the news? The Dark Custom™ range of Harley® motorcycles now includes the fabulous new Roadster arriving in dealerships in June and, like all these stripped-back beasts,...

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The new WASP Action Camera!

Wed, 18 May 2016

We bring to you the WASP action- camera just in time for the riding season!  Now... what makes this action - camera a market leader?  1080p30 HD Video 12pm Photo quality Wifi 1.5 inch...

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Dark Custom Finance - Ride Now

Fri, 13 May 2016

Own city streets. Own wide open spaces. Ride a harley-davidson® motorcycle for less than you may think with our flexible finance packages. Take the test ride of your dreams....

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Roadster™ first ride

Fri, 06 May 2016

With the new Harley-Davidson® Roadster due to arrive in our showroom in June, we’ve been keeping an eye on the first ride reports from UK media so that we...

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Get ready to rally with our new Summer collection!

Thu, 05 May 2016

Inspired by rallies, our 2016 Summer Collection reflects the spirit of the ride in washed-down finishes and graphics. It’s raw. Gritty. And loaded with performance features to keep you...

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Introducing our new Black Label Collection

Tue, 03 May 2016

Give in to your dark moods with the 2016 Spring Black Label Collection, with our hallmark rebellious spirit in every stitch. Neutral colours, olive tones and precision craftsmanship come...

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New Performance Eyewear by Wiley- X

Fri, 29 Apr 2016

Whether you go touring, racing or cruising, protective motorcycle eyewear serves a basic purpose of keeping the sun out of your eyes and helps to protect them from wind,...

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New Roadster™ is added to the Sportster® family

Tue, 19 Apr 2016

We’re looking forward to welcoming another affordable model into the Sportster range of motorcycles after Harley-Davidson announced the introduction of the new Harley-Davidson® Roadster.   Prices start at £9,695 OTR for...

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Our gift to you.

Wed, 13 Apr 2016

With every new Harley Davidson you buy from us, we give you something a little bit special just to say thank-you.    This gift pack is worth over £120.00 and includes:    HD...

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