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Tue, 16 May 2017

Trade up your DynaŽ or SoftailŽ


Purchase a new Dyna® or Softail® MY17 motorcycle during May & Jun and receive :-

  • Dyna: £750 trade in allowance or £1,000 PAM spend

  • Softail: £1,000 trade in allowance or £1,250 PAM spend

Break out your shades, the summer is finally round the corner. It’s the perfect time to get out there and make the most of the warmer weather on a brand new Harley®. And there’s never been a better time to trade up.


With every new Dyna® or Softail®, we’ll give you up to £1,250 to spend on parts, accessories and MotorClothes®. That means you can tailor your bike so it’s perfect for you. Beef up your performance, styling or add some extra luggage space for those longer rides. Maybe you’d prefer to turn heads in some brand new riding gear. Who knows, if you’re feeling really generous you could splash out on a new riding outfit for your other half? Hey, it’s just a suggestion.


Owning a Harley is about being free to get out on the open road. Now we’re giving you a lot more with any new Harley Dyna® or Softail®. Like up to £1,000 extra when you trade in. Its a tough choice but training in to a new Harley is the best decision you’ll ever make.

With summer on the horizon, now is as good a time as any to take a step up with a new big V-twin engine Harley-Davidson, or simply take advantage of the chance to own the latest version of your present ride. The Dyna and Softail models are original big-cubed rolling works of muscle loaded with engines and style-setting details to satisfy all riding styles. Take a look, as an example, at the Softail Slim® S or Breakout®, or the Dyna Street Bob® to see what could yours with a little help from us.

Let’s not forget that with genuine Harley-Davidson Parts & Accessories General Merchandise up to the value of£1,250 , the freedom of expression has no bounds. Live out your customisation dream with added machine parts or a selection of riding gear to stand out in the crowd as a free spirit.

Need to know more? Then call in and talk with our knowledgeable sales team about Harley-Davidson motorcycles and the chance to be even freer from routine. It’s a free world. Live it the Harley way.

To take advantage of this offer please contact us before 31st July.

Customer may choose trade-in allowance or Parts & Accessories General Merchandise (PAM) voucher on the following terms when ordering a new Harley-Davidson Dyna or Softail motorcycle between Friday 12th May and Monday 31st August July 2017 and only during this period. Motorcycle must be registered by Sunday 20th August 2017. This promotion is available in UK & Ireland authorised Harley-Davidson dealerships and is subject to stock availability.

Trade-in redemption value shall be as follows: Dyna family £750 (€900 in R.O.I)) trade-in allowance; Softail family £1,000 (€1,200) trade-in allowance. Trade-in allowance shall be added to the trade-in value offered by dealer and shall be specified on customer invoice of new bike purchased.

PAM voucher value shall be as follows: Dyna family £1,000 (€1,200); Softail family £1,250 (€1,500). PAM voucher value includes VAT and will be shown on customer’s invoice as a discount. PAM voucher can be spent against genuine Harley-Davidson Parts, Accessories and General Merchandise (excluding labour) at time of motorcycle order.

No cash substitutions for either trade-in allowance or PAM voucher.

Voucher may not be used in conjunction with any other Harley-Davidson offer. Promoter: Harley-Davidson Europe Ltd., 6000 Garsington Road, Oxford OX4 2DQ.

Harley, Harley-Davidson and the Bar & Shield logo are among the trademarks owned by H-D U.S.A. LLC, a related company to Promoter.

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